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46 FACTS YOU NEED TO KNOW ABOUT ONLINE MARKETING

Online marketing is developing very fast, and new trends are being created every day. Marketers today need to gain knowledge about the landscape and plan their strategies effectively. In recent years, digital marketing has revolutionized many businesses and has become one of the main requirements for any business organization. As we progress in 2017, this will be the basis of the year for a smarter, integrated digital strategy. Marketers no longer see digital as an independent marketing discipline, or rather, marketers are moving towards a “digitally-led business model” that integrates both traditional and digital marketing agency into the business.

Almost everything is going digital, from search engine marketing to e-mail marketing and social media advertising. If you are engaged in any marketing and advertising role in an organization, here are 50 interesting online marketing facts you need to know to create effective promotional strategies in the digital age.

Online Marketing Facts

Social media facts Facebook facts

 

1. About 1.7 billion people have active accounts on social media sites. (Jeff Bulls)

2. 45% of users find it difficult to access email and Facebook. (Versum)

3. About 46% of web users prefer social media when buying anything. (Versum)

4. Every day around 70 million photos and videos are uploaded to Instagram. (Rising social media)

5. Food is the most searchable category on Pinterest as 57% of users discuss topics related to food. (Slideshare)

6. There are now over 3 billion lively internet users (45% of internet users in the world). (Jeff Bulls)
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7. Only 18% of customers trust advertisements and creative ads by companies on social networking sites such as Facebook and Twitter. (Mediapost)

8. Social media ranks third as a news source after television and newspaper at 28%. This is followed by radio at 19% and other print media at 6%. (DIW)

9. 90% of business organizations declare that they use social media to take action for customer complaints or inquiries – although 58% of consumers tweeted that they never received a response from the offending organization. (Bluewolf)

10. When companies respond to customers, the average response time of a company on Twitter to user inquiries or complaints is 9 hours. (Social media slant)

11. For the online buyer, the average price tilted by social media last year was $ 143.46. (Asp)

12. 82% of hyper-development SMBs announced that social media is helpful in generating new leads. (B2C)

13. So far 93% of users’ purchase decisions are influenced by social media as 90% of trusts make peer recommendations. But only 14% believe in advertisements. (Youtube)

14. Although 78% of organizations now have a committed social media team, only 26% combine social media solely with business strategies. (Dash burst)

15. Only 20% of CMOs use social media sites to interact with customers. (Marketing Land)

16. About 83% of consumers say they have “had a bad experience with social media marketing.” (Experience blog)

 

Facebook facts Linked facts

 

17. Facebook ads agency has approximately 1.39 billion monthly active users. (Rising social media)

18. Facebook has more than 50 million pages. (Comverse)

19. Canada is the country with the most active Facebook users. (DMR)

20. Facebook has about 936 million active users. (DMR)

21. 6% percent of all digital time is spent on Facebook. (DMR)

LinkedIn facts Google plus facts

 

22. 347 million people have a LinkedIn account. (LinkedIn)

23. Total revenue at the end of 2014 was $ 643 million (a 44% growth rate over the previous period). (LinkedIn)

24. Over 39 million students and recent college graduates have registered accounts on LinkedIn. (LinkedIn)

25. The rate for account-making professionals is 2 per minute. (DMR)

26. On average, eight new LinkedIn groups are created each week with 200 group conversations per minute. (Social media slant)

27. 83% of business marketers use LinkedIn for content marketing. (B2C)

28. For B2B websites and blogs, 90% of social traffic is gathered by the big three networks – half of it by LinkedIn. (B2C)

29. LinkedIn (74%) and Tumblr (54%) are the only social networks in the U.S. Users access via computer the most. (Social media slant)

Google plus facts 

30. Google+ has more than 343 million active users. (Slideshare)

31. 80% of users are active on Google+ at least once a week and 60% of users log in every day. (Slideshare)

32. It costs more than half a billion to design and develop Google+. (Jeff Bulls)

33. 48% of Fortune Global 100 organizations are available on Google+. (Social Marketing Quarterly)

Facts of Twitter

34. If Twitter will be a country, it will be the 12th largest country in the world. (Rocket post)

35. 170 minutes per month is the average time spent by users on Twitter. (Rocket post)

36. 77% of Twitter accounts are outside the US (Twitter)

37. Twitter supports 33 languages. (Twitter)

38. Half of the members have crossovers on Instagram and Twitter. (Steam feed)

39. Revenue on Twitter is coming at an annual rate of $ 2 billion a year. Latest quarterly revenue results of $ 432 million

SEO and SEM Facts

40. After clicking the search engine, one-third of all is on the first result. (Steam feed)

41. 43% of all on-line promotion dollars are invested in search advertising. American promoters invested $ 18.4 billion on paid search ads in 2013. (MediaPost)

42. 72% of PR organizations are now providing SEO specialist services. (Marketing Professor)

43. Each day, 20% of search terms are entered into search engines that have never been searched before. (Youtube)

44. By 2018, one out of every $ 10 invested in digital marketing solutions will be invested in SEO. (Mediapost)

45. 81% of marketing and advertising experts think digital marketing technologies will lead their jobs to switch within the next three years, but just 14% know how to change themselves. (Awful CMO)

46. 76% of marketing experts reported that they needed to be more data-intensive to succeed, and 74% agreed that acquiring and implementing data to inform and drive marketing activities is a new reality.

So, to conclude, it is clear that in 2021 you have to come up with a different approach whether you are an established SEO Agency, a startup Digital marketing Agency or run a Facebook Ads Agency for your clients. SEO and Digital Marketing are ever emerging, and this article will help you with the most important facts about creating an out of the box online marketing strategy in 2021.

 

swatiseo

Hi, I am Swati Sharma. I am a digital marketing expert. I love to explore new trends and skills in digital marketing and SEO. besides working on digital marketing I like meeting new people and cooking is one of my hobbies.

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