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5 SEO Trends to Leverage in 2022

If you want to beat your competition in 2022, make sure your website SEO is fully optimized for mobile. Google has been testing a variety of layout changes, including more inclusive autosuggestion. Late next year, Google will roll out continuous scrolling and infinite scrolling in desktop and mobile search results. In addition to mobile and desktop optimization, creating long-form content is crucial to beat your competition in the coming year. Make sure to follow E.A.T guidelines to ensure that your content is over 2000 words long.

Continuous Scrolling

A trend that is set to continue gaining traction is the continued rollout of continuous scrolling in Google results. Although this feature is currently limited to mobile searches in the U.S., it will likely expand to other markets by 2022. Many websites use pagination to organize their information and make it easier to read, but this isn’t optimal for mobile users. Some websites and apps are also switching to continuous scrolling, which can affect SERP performance.

The introduction of continuous scrolling on mobile means a fundamental shift in SEO strategies. Google introduced the feature in October 2021. This means that results will no longer appear as separate pages and will be more like a single-page website. This means that it’s vital to understand the intent of your visitors and optimize accordingly. This can be done through SEO strategies, which include implementing schema markup, improving titles, meta descriptions, and incorporating social media into the mix.

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Long-Tail Keywords

To increase your traffic and improve your ranking on Google, you need to focus on long-tail keywords. These keywords are more than five words long and have a higher chance of ranking on the first page. By targeting these terms, you can also target local searches, which are often more specific to your business. Lastly, remember to optimize your image alt text, which remains an important factor in Google ranking.

The emergence of voice-activated apps like Apple’s Siri and Google Assistant has changed the way people talk to themselves. This has fundamentally changed how online businesses conduct SEO. As of today, 55% of households have a smart speaker. This means that users are more likely to speak a search query than type it. Hence, you need to optimize your website to attract the attention of those potential customers.

Localized Content

The importance of leveraging localized content is undeniable. There are more amateurs than experts searching for information on the internet, and it is one of the five SEO trends to leverage in 2022. While some of these trends may sound outdated, they are largely effective for boosting your website’s ranking in Google. By following the tips in this ebook, you’ll be on the right track to ranking high on Google in no time.

Localized content is becoming increasingly important for B2C companies. A global company that focuses on global search results is likely to suffer when consumers are searching for information about local businesses. With Google shifting its algorithm to favor local content, it’s important to have local relevance. Localized content can be anything from professional associations to legal updates from specific cities. If you want to stay ahead of the competition, localized content is crucial.

Voice Search

One of the hottest trends in SEO right now is voice search. While the technology is still in its infancy, it will change the way users look for information, and can dramatically improve your site’s relevancy. Furthermore, Google is predicted to make voice search a key criterion for website performance in 2022. By optimizing your site for voice search, you will be scoring big with both your users and search engines.

The technology behind voice search is becoming more sophisticated and is expected to dominate ad revenue of $19 billion by 2022. A recent Gartner study projected that 60% of internet users would use voice search to find local businesses. Moreover, Google has introduced its BERT update in 2019, which is a neural network-based NLP technique. The voice search algorithms are now 95% accurate, and it is possible to optimize your website for voice search in 2022 by optimizing your FAQ page.

AI

Google has been working hard to improve the quality and precision of its search results. AI is expected to become even more sophisticated, and the search engine is already experimenting with new techniques. In 2022, it is expected to become the main ranking factor. RankBrain is an AI system within Google’s overall search algorithm. It uses machine learning to process user queries and provide better answers. It is capable of learning user search patterns from the words and phrases entered into searches. This means that websites that better answer a user’s query will be displayed higher in the search results.

In 2022, personalization will be a key focus of SEO and AI. AI is becoming more accessible for marketers, and will increasingly play a part in day-to-day SEO. While AI is not yet capable of writing full articles without human input, it has shown promise in creating titles and article outlines. It can even create social media and ad copy. This means more time and resources are saved by optimizing for the right persona.

Content Spinning

Article spinning refers to the process of creating unique web content by revising or rewriting other content. SEO specialists have long been aware of the effectiveness of article directories in building search engine rankings, but Google brought them to an end with the Panda update, which penalized content that is copied from other sites. Today, article spinning is a black hat SEO strategy that utilizes software to create unique content that targets specific topics.

In 2022, content is the key to boosting your rankings. By combining the power of AI with the latest trends in SEO, you can get higher rankings for your website. Creating fresh video content is another top SEO trend. It helps keep customers engaged. Videos should be brief and contain a storyline that keeps them interested in the content. For example, a short, informative video may contain an explanation of a complicated topic, but it would also attract new customers.

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Link Building

One of the best ways to increase your website’s authority is to build links from relevant websites. Relevant sites are those that contain content that is related to yours. When evaluating the link prospects, ask yourself if you would pursue the link if it were not for Google. Then, choose the right website to build your link. Relevant websites are usually those that are topically related to your business.

Images

Optimising images for SEO is becoming more important than ever. The MUM algorithm attempts to understand queries from a deeper level, focusing on quality and relevance to a user’s interests. This algorithm also looks at the user experience, such as how images make them feel. In some cases, images can be as effective as a website’s content, driving higher website traffic and conversions.

Conversion Rates

SEO trends for 2022 are focusing on the end-user. Content accessibility and relevancy are as important as quality content. A higher bounce rate will negatively impact your search ranking. For example, a recent study by Google shows that 53% of visitors to a mobile site will abandon the page if it takes more than three seconds to load. Therefore, ensuring that your content loads fast is crucial.
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