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Development Of Your Own Beauty Branding Package

Create the perfect cosmetic packaging

Now that you feel inspired, it’s time to start designing cosmetic beauty branding packaging and cosmetics labels.

Set your brand’s design standards

The first thing you need to do when designing your packaging is to set up your design elements. There are several different elements that you should consider:


The first thing you want to consider is the mood and personality you want to bring to your packaging. Are you going for a minimalist vibe in your design? Or do you want to become more stylish and stylish? Knowing which style you want to move to will help guide the rest of the design and allow you to make packaging decisions that align with your overall design goals. Locking in your style will also help you identify any additional design elements you need to consider. Are you going to get a pop art feel? Then you may need some illustrations to guide the design process. Do you include natural elements in your natural cosmetics brand? Then maybe you want to take some nature photography with you to include in your packaging. The point is, when you know what style you are going to suit, you know what design elements you will need to make that style appear in your packaging.


When choosing colors, you want to choose colors that a) match your brand personality, b) grab the attention of customers, and c) stand out from the competition. This last point is especially important in the ultra-competitive world of beauty and cosmetics. This hand cream combines playful highlights with luxurious classic design elements to create a distinctive yet eye-catching brand. Designed by Holly M. Yellow is not usually associated with mint, but it works because it creates a cheerful mood and differs from other brands of essential oils. Packaging Imee008 for Cielune. Think about choosing your brand’s color palette as if you were putting together this season’s eyeshadow palette; You want to stay true to your brand while differentiating yourself from the competition. For example, pink is a wildly popular color in the world of beauty and cosmetics. It’s fun, it’s feminine, and it just so happens that it’s a color that’s widely used in all the gorgeous makeup we put on our faces. But if you choose pink as your packaging color, it can be difficult for you to grab a shopper’s attention as the shelves of every cosmetic store are already filled with sea of ​​pink. We just sent you a free eBook on packaging design. The most recognizable beauty and beauty brands use color to create their branding. When people think of purple, they think of Urban Decay. The bold black and white belongs to Make Up Forever. And the reigning queen of pink? Too Facial Makeup. If you want your brand to be just as successful, you need to do the same and find a brand color palette that not only jumps off the shelves, but immediately becomes synonymous with your brand.


Next are the fonts. As with flowers, you want to choose something that is unique, branded, and instantly recognizable to your customers as they scan the shelves. The Foundation for All Night Urban Decay screams sharp and has the appropriate font. Through urban decay. Is there a brand that’s a little on the sharp side? Choose a bold font like Urban Decay. Too Faced Cosmetics takes femininity to a whole new level with its flirty typeface. Via Too Faced Cosmetics. More fun, flirtatious and more feminine? Use a fancy or scripted font a la Too Faced. Nothing speaks as complex as Chanel … and their modern sans serif typeface. Via Chanel. How about cleanliness and complexity? Try a sans serif font for a modern look like Chanel. Is there a more classic cosmetics than Clinique? Via Clinique. Are you going in a classic style? Stick to elegant serif fonts like Clinique. Another thing you want to think about when choosing fonts? How it will look on your packaging. You want your fonts to be crisp and easy to read, even if they’re on a tiny, compact box.

Gather information to include in your packaging.

Next, you want to collect all the information you need to include in your packaging (including information required for FDA compliance).

Some of the common things that appear on cosmetics packaging are:

  • An image showing your product is abuse-free Label shelf life
  • Government warning labels A
  • dditional images and graphics
  • Brand copy

Select packaging type

Now it’s time to choose the physical packaging. Know the Three Layers

All three layers of packaging for Erthe Pure Skincare designed by MonDesigns. Just as you started with a primer, then a base and finishing with a finishing coat.

When it comes to packaging, you need to think about three different layers: outer packaging, inner packaging, and product packaging. The outer packaging is the first thing your customers will need to learn in order to receive your product. This could be the box you use to send customer orders from your warehouse, or the bag in which you pack your cosmetics at your store. The inner packaging is what your product stores, like a box that your customers open to get their lipstick out. And product packaging is the packaging itself: the container that holds your product, be it a lipstick or a foundation bottle.

Common Types of Packaging in the Cosmetic World

With so many types of packaging for cosmetics, it is difficult to know where to start. Ve_sta label design for Pure Cosmetics. When it comes to packaging cosmetics and beauty products, heaven is the limit. The first thing you should think about when choosing packaging for your cosmetics is the “what”. What is the purpose of your packaging? What product are you creating? Obviously, product packaging that suits lip gloss will not be the right choice for body oil, so you want to choose the product packaging that suits each product best. Some popular packaging options for cosmetics and cosmetics include:

  • Airless Cylinders
  • Pumps Sprayers
  • Cans
  • Tubes
  • Droppers
  • Briquettes

Now there are obviously certain packaging standards for various products. Most lipsticks will be stored in a lipstick tube. But that shouldn’t distract you from thinking outside the box! Take lip gloss, for example. It used to be standard to place them in a tube with a stick. And while this is by far still the most common packaging choice, many brands have deviated from the “norm” and went with other options like squeeze tubes, cans, and twist lids. So don’t feel like you have to stick to the boundaries of “standard” packaging! Once you know what kind of packaging you want, you need to figure out how and where you get it. There are many cosmetics packaging companies where you can buy packaging at wholesale prices. You can also get customized bottles, boxes or containers that will make your product stand out on the shelves, but will definitely cost you more than a penny.

Choose a focal point for your design

This design focuses on a key Sahaja Life differentiator: it is 100% natural. Attention is drawn to this copy and all design elements support this message (from flowers to iconography). Designed by Shakuro for Sahaja Life. Once you know what type of product packaging you want to move on with, it’s time to start thinking about design. And the best place to start?

Selecting a focal point.

When your customer looks at your product, you have a split second to get their message across before they move on to something else on the shelf. What do you want your customer to know about your product? Whatever it is, this is what needs to go through your packaging design. Do you want to build brand awareness and educate your customers about which lipstick or face cream they are applying? Then you will want to place your logo in the front and center. Is there a certain ingredient in your beauty product that you know will amaze your customers and make them make a purchase? If so, then it should be at the center of your design. By focusing on one key element in your packaging design, you ensure that your key message reaches your customer.

Consider Your Materials and Specialty Printing Options

Next, select the materials and specialty printing options you will use in / on your packaging. There are so many options to spice up your packaging. But keep in mind: the more complex your packaging, the higher your budget. Some upgrades may be necessary depending on your product (for example, if your product is meant to be stored in the shower, you’d better make sure your labels are coated and waterproof). The shampoo is stored in the shower, so you’d better make sure your decals can withstand heat (and steam!). Designed by ve_sta. Other design options to help you create a specific look. Including things like foil stamping, embossing, metal or ink that give a 3D effect will definitely make your packaging look better, more luxurious and more fun, but will also add to your packaging price. If you’re not sure what options are there, or what options your budget allows, talk to a designer about the materials and print options that work best for your brand and budget. How to Choose the Right Designer for Your Cosmetic Packaging – Product Packaging Design by Martis Lupus. There are two common ways to move forward. with your cosmetics packaging design: DIY Your first choice, of course, is to do something yourself
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