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From 50 to 90: How I Doubled My Site’s Domain Rating in 6 Months

When I first checked my website’s domain rating, I’ll admit – I was bummed. It was sitting at a mediocre 50. I knew I could do better. I set a goal to get it to 90 within 6 months.
Could I really double my rating that quickly?

Turns out, yes! By focusing on smart link-building and content strategies over the following months, my domain rating soared up to 92.

In this post, I’ll walk through exactly what I did to double my website’s domain rating in just half a year. From building a solid outreach process to diversifying backlinks, I used some key strategies to supercharge my progress.

If your domain rating is lower than you’d like, you’re sure to pick up some tips here to ignite growth. I’ll share details and examples from my journey of maximizing my site’s authority.

Ready to unlock a higher domain rating? Let’s get into the tactics that delivered results fast!

Built a Link Building Outreach Process

First, I developed a very systematic process for link outreach. I knew I needed to be methodical if I wanted to build quality backlinks at scale.

I researched and identified over 200 websites in my niche that were relevant prospects for earning backlinks. I compiled the contact info for editors and contributors at each site.

Then I reached out with unique, personalized pitches highlighting why an insightful guest post would be valuable for their audience. I didn’t spray and pray – each pitch was tailored.

I tracked everything in spreadsheets – sites contacted, dates, responses, and status. This lets me efficiently follow up and nurture relationships. Within 2 months, I lined up guest posts on over two dozen authority sites.

Creating an organized outreach process was key for scaling high-quality link-building efforts as a solopreneur. It took work but delivered results fast.

Created Link-Worthy Content

I knew that to convince websites to link back to me, I had to create irresistible content. So I crafted comprehensive, advanced guides on topics my niche cared about.

For example, I wrote a 10,000-word guide to creating online courses with actionable tips for every step of course development and promotion. It quickly attracted backlinks and shares.

I included specific examples and data to back up advice, along with images, videos, and graphics to create visually engaging resources. I essentially sought to create a definitive guide on each topic.

Promoting this premium content brought in targeted traffic while the depth and value also captured links. So I intentionally optimized both for readers and for search engines simultaneously.

Diversified Backlink Sources

I made sure not to put all my link-building eggs in one basket. I intentionally sought backlinks from a wide variety of sources – news sites, blogs, magazines, resource libraries, podcasts, etc.

This type of diversity helps increase domain rating in Google’s eyes compared to just a handful of links from the same domain.

I also reached out to huge authoritative sites like Forbes and Mashable along with mid-tier blogs. High-quality links from any reputable source helped boost my rating.

In addition to sites directly in my niche, I targeted peripherally related websites focusing on business, marketing, tech, and productivity.

Building a well-rounded portfolio of backlinks from an array of different, relevant sites provided the biggest lift over a narrow focus.

Refreshed and Repurposed Existing Content

I also optimized and refreshed much of my existing content to give it renewed potential for links and engagement.

For example, I updated old “top 10” posts with new examples, data, studies, and tools from the past year. I re-promoted these on social media which drove new eyeballs and links.

Repurposing evergreen content into new formats like videos and podcasts also generated fresh traffic and backlinks.

Improving stale or dated content helped me build links without always having to create something completely new. Maximizing existing resources worked smartly.

Optimized Technical SEO

I audited and improved my site’s technical SEO factors like page speed, mobile optimization, structured data, etc. While less directly weighted, this helped demonstrate overall authority.

I optimized images, enabled compression, and fixed broken links. I added a more comprehensive schema markup. I migrated the site to a faster web host.

Technical excellence isn’t the most important ranking factor but it certainly doesn’t hurt. And it can help fix issues holding you back from ranking better.

Promoted Content More Heavily

I made sure to actively promote new content through social media, email lists, pitching influencers, and outreach.

The more visibility content got, the more it spread through shares and links. So I doubled down on distribution to drive greater engagement.

This cemented my site and content as authoritative resources. Getting content actively seen and talked about accelerated the authority benefits.


I was able to double my domain rating in 6 months through:

  • Building an organized outreach process
  • Creating irresistible content
  • Diversifying backlink sources
  • Improving old content
  • Optimizing technical SEO factors
  • Promoting content proactively

It took consistency and effort, but the growth in authority was worth it. Higher authority continues opening new ranking opportunities.

I hope walking through my process gives you ideas on how to increase domain rating.

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