The global ecommerce market is proliferating. People love the way online shopping offers convenience and comfort. Also, they have a large number of items to browse, discount offers, convenient payment methods, and the luxury of returning poor-quality items.
If you want to sell products online, you will need an ecommerce platform to set up your store. Various e-commerce platforms are available to develop highly scalable, feature-rich, and superior e-commerce stores.
If you wish to build a full-fledged online store with advanced features and functionalities, Magento is the best choice. However, developing a Magento ecommerce store is not a DIY job. You must hire a Magento developer from India to set up your store.
Before we start discussing why Magento is the best choice for your ecommerce project, let’s understand what Magento is.
What is Magento?
Magento is an online ecommerce platform that allows business owners to develop and manage online stores efficiently. It provides many features to make online selling smooth sailing. It is also an open-source platform with a large active community.
It is based on the PHP programming language, and the source code is accessible under Open-Source License. Adobe acquired Magento in 2018, and is one of the most preferred ecommerce platforms in the world.
Magento offers endless customization opportunities to businesses and improves engagement and user experience. Furthermore, thousands of extensions, themes, and templates are available to add endless features and functionalities to your store.
Why is Magento the Best Choice for Your Ecommerce Project?
If you still have doubts, let’s check out why Magento is the best choice for your ecommerce project.
1) Magento is an Open-Source Platform
Magento is an open-source ecommerce platform. It simply means that it is available to anyone. Also, being an open-source platform, developers can customize it in any way possible per your business requirements. You can add advanced features to improve user experience.
2) Unparalleled Flexibility and Customization
Magento is known for high-end flexibility and customization. You can develop an ecommerce website with superior features and advanced functionalities. Magento is an open-source platform that enables developers to customize the store per business requirements and goals.
3) High-End Scalability
If you expect to scale your business in the future, you will need a highly scalable platform. Magento has a scalable architecture that allows developers to accommodate a business’s future growth requirements without compromising on performance and store speed. It makes Magento an ideal platform for startups and enterprise-level companies.
4) Superior Performance
Another reason to hire a Magento programmer in India is the speed of Magento ecommerce site. Whether page loading or query processing time, Magento beats other ecommerce platforms regarding performance.
Magento is your answer if you want a platform that ensures superior website performance with minimal server resources. Magento supports various technologies, such as Varnish, Memcached, Redis, FPC, etc., to provide high-end performance and speed.
5) User-Friendly Extensions
Magento has a wide range of extensions for developers to solve various feature-related issues. You can look forward to the Magento community, where developers build and deploy extensions for others.
No matter how complex functionality you want to add to the store, you will find an extension from the marketplace. You can find extensions for categories like themes, utility services, marketing, customer support, payments, etc.
There are thousands of Magento modules and extensions available for download. However, you might not know which one to choose for your store’s functionalities. That’s why you need to hire Magento developer from India to guide and develop your store.
6) Exceptional Support
Magento developers across the globe contribute to the community actively. They don’t just help developers while building a store but also help businesses to manage their stores effectively.
Magento developers can find resources like tutorials, videos, documents, etc., to build feature-rich ecommerce websites. Also, developers can collaborate with seniors by discussing new ideas, troubleshooting procedures, and other crucial aspects.
You are not alone while developing a Magento website; thousands of developers and contributors help you build a fascinating store with advanced features.
7) Excellent Security
One of the best things about Magento is security. Security should be the first concern among businesses while developing an ecommerce website. Magento wins this department excellently.
Users would not trust unsecured websites. Hence, you are responsible for ensuring the website has the utmost security.
Ecommerce websites collect personal data from users. It is of utmost importance to safeguard sensitive data. Magento offers plenty of security measures to protect your website from security vulnerabilities.
Some measures are SSL and TSL certificates, regular version updates, user roles and permissions, token-based authentication API calls, etc.
Simply put, your website is secure and safe with Magento.
8) Multilingual and multi-currency support
Do you have a global audience? Do you want to reach out to your customers in different countries? Magento can make it happen by offering multilingual and multi-currency support.
You can quickly expand your business in any country as Magento supports various languages and currencies.
You cannot only translate your website into other languages, but you also can accept payments in different currencies, making your website a dynamic global store. This is the power of Magento and why businesses love it.
9) Multi-Store Capability
What differentiates Magento from other ecommerce platforms is its ability to offer multi-store capability under one backend. Developers and business owners can manage multiple ecommerce stores from a single platform.
You can develop dedicated stores for different countries and manage them simultaneously from a single platform.
Magento allows you to switch from one store to another and share resources across different stores. Also, you can easily change promotion activities and products without any hassles.
10) Multiple Payment Alternatives
With Magento, you can allow customers to pay with multiple payment methods, like net banking, credit cards, debit cards, UPI, wallets, etc.
Also, customers don’t need to leave the portal. Magento empowers an in-app payment system to save time and effort. Magento supports various merchant-based payment options worldwide.
The admin can easily set up multiple payment options and change their preferences as and when needed. Some payment alternatives are PayPal, Authorize.net, Braintree, First Data, etc.
Magento makes the payment process convenient and comfortable for customers. It will also improve engagement and retention rates as well.
11) SEO-Friendly
Magento is the ideal choice if you want to rank your website at the top of search engine results. It is best described as an SEO-friendly ecommerce development platform. It has some built-in SEO functionalities to optimize the website.
Also, developers can easily make SEO-related modifications to the site without any hassles. Better hire Magento programmer in India with sheer expertise in handling the SEO part of the website.
12) User-friendly Platform
Magento is considered a user-friendly platform. The user interface is easy to use and handle. Furthermore, it has a comprehensive dashboard for the admin to manage a wide range of activities and operations efficiently.
From search terms to orders to inventories to product data, an admin can monitor everything without any hassles.
The store offers superior navigation and search functionalities to speed up tasks and tailor various activities. Also, the admin can easily manage multiple websites from a single dashboard.
The process of setting up various roles and permissions for multiple stakeholders is simplified with Magento. Through the admin panel, the admin can view, edit, create, and manage day-to-day orders and activities.
13) Streamlined Checkout
If your ecommerce store’s checkout process is lengthy and takes more time, users will get disheartened. To boost conversions and improve user experience, you need a quick and streamlined checkout process.
Magento offers a highly streamlined checkout process by providing multiple payment methods, tracking and verifying customer addresses, and offering superior security and performance.
Advanced Features and Functionalities
An ecommerce website must have rich features and functionalities to attract users and improve engagement. Thankfully, Magento has many.
Some Features are:
- Multiple Wish Lists
- Automated Email Reminders
- Store Credits
- Private Sales
- Reward Points
- Discount Coupons
- Gift Registry
- Scheduled Import and Export Functionality
- Return Management Authorization
- Customer Attribute Management
- Full Page Caching
Conclusion
Magento is a unique e-commerce platform with almost everything a business needs to develop an online store. With advanced features and functionalities, you can offer the best-in-class experience to your customers.
Thanks to its community support, WooCommerce developers can build a website quickly with rich user interfaces and design layouts. Also, it offers multilingual and multi-currency support and has an intuitive dashboard to manage multiple stores.
All you need to do is hire remote developer from India to build an inclusive online store that offers a rich experience and engagement.
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