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Importance of a website to develop your Business Strategies

The importance of a website to develop your image and improve your business strategies

1. Why create a website?

Today, a website is a must-have attribute for companies. It allows them to launch a large-scale online advertising campaign that runs 24/7 and uses all types of media: text, images, sound, video. These features are unique to a website, which is the most effective online communication vector and offers the best return on investment.

We can bring you, new customers, thanks to our solution     

 

In fact, a well-designed website is the best sales agent your business can have. A website is not only easy to access, but also provides all the necessary information about your business, services or products. It should also be noted that consumers are increasingly incline to check all the information about a company before making a purchase.

According to a study by Email-Brokers, 81% of the companies that went bankrupt in France in 2013 had no website or social media presence. Think deeper!

 

2. What are the types of websites?

No matter what your field of activity is, a website is essential to improve your image on the Internet. In fact, there are several types of websites, and among them, you are sure to find the right one for your needs.

 

2.1. Showcase sites

A real online presence, a showcase website allows you to present a company, its activities, its services and its products. It also allows you to contact Internet users and potential customers via a contact form or a request for proposal form.

 

2.2. Institutional sites

Unlike showcase sites, institutional sites do not have a direct commercial vocation. They make it possible to convey the values ​​of a company, association, or institution and to share public information.

This type of website ensures the development and reinforcement of the image of the company by developing relations with the media and Internet users.

 

2.3. E-commerce sites

Also call website, the website e-commerce is a fully functional online store. It allows the Internet user to make purchases and payments online. The e-commerce site allows companies to directly offer products for sale online and thus facilitate access to all their offers.

 

2.4. Portals

The portals designate reference sites in their fields while offering services to Internet users (messaging, calendar, news panels). Portal sites represent a type of website which allows the Internet user to register and log in to be able to access and use all the services offer.

 

2.5. Personal websites

Also, call visit card sitespersonal sites help convey basic information about the activity and contact information. It really is a showcase site in its most basic form. The portfolio site is also a manifestation of the personal site which is generally used by artists and creatives to disseminate their work.

 

2.6. Blogs

Considered as ezinesblogs are informative sites where quality web content is publish to provide information to Internet users. Think of it as an electronic journal where you publish posts or blog articles on one or more themes.

 

2.7. Community sites

Community sites are also social networks because they make it possible to bring together communities of Internet users. For example, forums are community sites where people can register to post topics or participate in discussions.

 

3. Make a website: HTML or CMS?

Deciding whether to develop a website in HTML or using a CMS depends on how the site is use and what functionality you want. You have certainly heard of static sites as oppose to dynamic sites. What is that?

 

3.1. HTML: what is it?

Static sites are compose of pages encode in HTML combine with CSS style sheets that are store on a server. This type of website does not require a database, because the content of the site as well as the container are stored in the same files. In order to perform any modification on a static site, the webmaster must connect to the FTP (File Transfer Protocol) client and modify the source files (css files, html files, etc.). Obviously, this intervention requires more or less advanced knowledge in development.

 

3.2. CMS: what is it?

On the other hand, dynamic sites are websites built using a CMS (Content Management System) and are connect to a database. In fact, in this type of site, the content is stored in databases while the container is contain in HTML, PHP, etc. files. The most used CMS is WordPress, which is an open-source module, therefore free, and which undergoes regular development and updates. It allows you to create websites with an administration panel allowing you to make any style or content modification you want. Creating a WordPress website can be done without any development and coding knowledge. Even if this tool offers an infinite number of extensions (features) and free and paid themes (design), the development of a specific solution requires knowledge of PHP, HTML and CSS.

 

to summarize

If you want to create a website and feed it regularly with content and make changes to optimize natural referencing, opt for the use of a CMS which will simplify the task.

 

4. How to increase the visibility of your website?

For a website to be more accessible and user-friendly on the Internet, it must be index and have good links to search engines. This means that search engine robots (mainly Google) must scan the website and register it in their index in order to offer it to Internet users who carry out research relating to its theme. In order to offer the best results to its users, the search engine ranks websites that provide a response to the query type in the search panel. This ranking is define according to many criteria, some of which are well known to SEO consultants.

 

For the website to appear among the first search results and thus benefit from more chances to be visit, it requires good natural referencing. This requires a referral report and interventions on different levels.

4.1 On-site referencing

A few years ago, the term “on-premise SEO” was synonymous with using keywords in strategic places on a site. Today, this technique is no longer effective, and search engines consider many other criteria when ranking a site.

4.1.1. Technical optimization

The technical optimization of the website includes a series of measures aim at improving the performance of the website in the eyes of the Internet. Let’s list some of the technical optimizations currently in use:

  • Improvement on the page (title tag, meta description tag, alt attributes,…);
  • Mesh: use of links internal and external;
  • Page load speed: compress large resources and reduce server response time;
  • Use of Schema.org for structure data;
  • Structuring of the URL of the page;
  • AMP version and easy mobile navigation.

4.1.2. Writing Optimize content

Content is still one of the main criteria for ranking a site. In fact, to give users the best results, search engines value content that is relevant, fresh, unique, and regularly update. By relevant, we mean content that responds to the queries users enter in the search bar. The relevance of optimizing web content is determine by the word domains use, as well as their readability and accessibility.

 

4.2. Offsite SEO

This term includes net linking techniques that aim to improve the notoriety of the website. The latter is developed by obtaining links pointing to the site from sites of the same theme and of high quality. Indeed, nowadays, it is necessary to privilege the quality of the links on the quantity. Thus, having quality external links ( backlinks ) improves the authority of the domain, thus putting it in the order of reference in its domain.

 

Conclusion

Any SME or startup must have a high-quality website in order to ensure a good presence on the web and bring qualified leads. In short, a well-reference website is the best sales agent a business can have.

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