New to SEO? Start With These 4 SEO Metrics!
Search engine optimization is a complicated process. There are many factors that influence the success and there are many SEO metrics to track these factors.
You can measure the success of your work as a digital marketer in many ways. One of those ways is to explore SEO metrics.
To succeed in the competitive world of the internet, one must have a basic overview with the website. To measure the SEO success, let’s look at the most key SEO metrics that every website owner needs to track.
1. Organic traffic
Organic traffic refers to all the visitors come from the search engines to your website or blog. This includes no paid PPC ads.
The ultimate goal of search engine optimization is to bring in more organic traffic. So it is essential to keep track the progress of whether your SEO efforts are successful or not.
To find out more organic traffic on your web, you can go to Google Analytics account.
If you want to verify the effectiveness and popularity of your landing pages, the best way to analyze the organic traffic coming to the individual landing pages is.
You can compare the data week to week, month to month, year to year to see the progress of the organic traffic. If the traffic is seasonal, it is best practice to compare data from the same month a year ago.
2. Organic bounce rate
The bounce rate tells you how many people ‘bounced’ after viewing only one page of your site. This is known as the percentage of visitors and it is the best to have a lower number.
If you find you’re having a high bounce rate, or you think you have, you need to do some on-site work to get people around your site. For instance, you can display links to related posts or other items of interest in the right -hand sidebar.
It’s also a good idea to check your bounce rate through the landing page. You can see which landing pages tend to distract the viewer, and which ones keep them hanging around for more and more.
If there is a high bounce rate on the landing page, the visitor is indicate that the content on that page doesn’t match the keywords plugged in the search engine. At the same time, This may also mean that the person has quickly found what he needs. So it is very important to be very careful here.
3. Pages per session
Let’s see more people who are visiting your site and visit more pages. Pages for a session is an SEO metric. It refers to the average number of pages accessed by a user within a session. The pages of a session are an accurate SEO measure and a perfect predictor of the overall commitment of viewers.
4. Organic CTR
Organic click-through rate or CTR is a number of clicks when comparing to the SERP impressions. In SEO, CTR is often an estimated variable, because everyone is focused on the rankings.
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