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Role Of Visual Design In User Experience

People often base their opinions on a book’s cover. This holds true for a variety of things in our society, including online interactions. Our customers’ experiences with our items are influenced by how they look. The aesthetic-usability effect demonstrates how consumers will often overlook minor usability issues in things they find attractive. In order to produce items with outstanding aesthetics, visual design is essential.

We’ll go through what visual design is, how it relates to usability, and the principles that designers should adhere to in order to provide better user experiences.

The Function of Visual Design in UI/UX

Using text, colors, and images to improve a design or interaction is known as visual design. It is a field that evolved from both visual design and user interface (UI) design.

Making interfaces useable is the primary objective of product design; the user’s attention should be brought to the appropriate information and functionality. Visual designers employ factors like size, colour, and the usage of white space to prioritise the material on a page. But as soon as they succeed in achieving this goal, they may add more enjoyable components to their app designs, such animation effects and appealing UI.

Design Elements For Visuals

Any page or screen in a digital product can be dissected into its basic visual components. The fundamental tools that designers utilise are fonts, lines, forms, colours, textures, volume, and negative space. A designer’s job is to connect these design components and create the best layout possible from a visual standpoint.

People frequently use an object’s basic shape to identify it. Simple or complicated objects can be made only out of lines. For instance, even if the image below is merely a collection of lines, you will probably recognise an input form if you look at it.

Essential Tenets of Graphic Design

While the aforementioned visual design components serve as the foundation for a product’s aesthetics, design principles explain how to combine those components for the greatest outcomes.

Most visual designers will respond “unity” when asked to name the most crucial design principle. Because it focuses on establishing a sense of harmony amongst all the elements on a page, unity is the primary design principle. If designs are not cohesive, chaos can easily result, giving users of a product a poor visual experience.

The following are some significant visual design principles that you should take into account:


Gestalt is a word from German that means “form” or “shape.” German psychologists Max Wertheimer, Wolfgang Kohler, and Kurt Koffka established gestalt psychology, which emphasised how individuals interpret the outside world. A few fundamental rules, usually referred to as “laws of perceptual organisation,” were created by Wertheimer, Kohler, and Koffka. Our worldview is described by these principles.

People frequently perceive the whole rather than individual components. As a result, according to the Law of Similarity, a Gestalt principle, elements appear to be more connected when they share a similar visual appearance.


To make a particular element stand out, visual designers utilise contrast. By adjusting the colour contrasts between things, contrast can be produced. When working on web pages, visual designers frequently use contrasting hues to give particular elements, like call-to-action buttons, additional visual weight.


The hierarchy demonstrates the significance of each component on a page. Typically, designers will alter the sizes of various items to establish a hierarchy. For instance, a page’s title is written in a larger typeface than a section’s header.

Success of a Product and Visual Design

How do we explain the success of products like Craigslist if visual design is important? Although visual appeal isn’t a primary concern for products like this, many people nonetheless utilise them. Because aesthetics are subjective, functionality of a product is just as vital as its appearance. According to Steve Jobs, “Design is not just how something appears and feels. It functions by design.

What is more crucial: aesthetic design or usability?

The amount of time consumers must devote to a task is one of the most crucial aspects of digital products. For end users, user interfaces should be predictable and intuitive. These user interfaces facilitate users’ rapid goal-accomplishment. Functionality, dependability, and usability thus establish three fundamental tiers in the user demands pyramid.

Making the user journey as easy as possible is the main goal of usability work done by UX professionals. Focusing on making UI consumable and enjoyable is necessary once the general design approach has been accepted. In order to address the principles of effective visual designs, they arrange visual components.

But what would happen if we jumped right to designing for delight instead of usability? We would probably end up giving users a poor experience. A terrible experience won’t be saved by excellent aesthetic design.

How to Generate a Positive User Experience in Visual Design?

A product’s entire user experience can be enhanced by good visual design by elevating users’ perceptions of the product. Here’s how graphic designers may use their visual expertise to create better user experiences.

Strive for Consistent Design.

Even the most attractive designs might rapidly become entirely unusable due to inconsistency. No matter how lovely the product is, if customers get confused along the way, it can soon lose its beauty and require them to spend more time and effort learning how to use it.

Because of this, visual design focuses on establishing and unifying a product’s overall aesthetics as well as making the user interface (UI) look beautiful. Visual designers develop a style guide and lay out guidelines on how to apply styles to layouts in order to accomplish this purpose.

Every Page or Screen Has an Own Visual Hierarchy.

The way we present and draw attention to elements on a page or screen is through visual hierarchy. Information can be conveyed more effectively and user attention can be drawn to key tasks by using a clear visual hierarchy. This guideline is much more crucial in web design because it’s so easy to access the websites of your rivals. Users will leave and not come back if they cannot locate what they are looking for on your website.

Test Out Visual Ideas

People are visual beings. Most people base their information processing on what they observe. We also have a strong visual response. Therefore, the visual style you choose for your product can affect how much your visitors or users appreciate it. Nevertheless, you shouldn’t expect that everyone will enjoy your design. Test it out with them and gauge its effectiveness based on how users behave. You will feel more confidence in your design choices the earlier you test. Use a prototype instead of waiting until development is complete to test your design choices.

Watch Out For Trends.

Trends can enhance the user appeal of your visual design. At the same time, it’s crucial to assess every trend you notice and attempt to foretell which will stay for a long time and which will quickly become outdated. You generally won’t want to spend a lot of time and energy switching up your visual aesthetic.


It only takes a few seconds for website visitors to form a first impression, and most of the time, that impression is based on what they see. Naturally, they will assess a product from all angles once they begin interacting with it.

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