Are you a clinic manager who wants to improve your institution’s visibility and win new patients but don’t know where to start? A medical website for a clinic is the first step.
In this post, we will show you the importance of investing in a website for a medical clinic and everything it needs to be complete, conquering the top positions on Google! Come on?
Recognize the significance of a medical website for a clinic
First, it is important to understand and reinforce the importance of having a website for a medical clinic.
A fundamental point is the ability to offer rich and well-crafted content available to the reader at any time about its services and specialties.
When the contents are in the health area, a large part of the population – both worldwide and nationally takes their doubts on Google and finds the answers to their questions on medical websites.
Therefore, having a medical website helps add value to your work and lets your services and knowledge be shown to the public, thus winning over potential patients.
Website for a medical clinic: start with the visual identity
Creating a visual identity with the right elements and aesthetically pleasing is what will make the patient easily recognize what your clinic is offering.
Think of choosing the logo as the piece that will directly help identify and represent your institution and know the meaning of colors before choosing which idea and feelings you want to arouse in your audience.
Remember that this visual identity must be present in all your communication channels, whether online or offline.
If you learn more information about our medical services please visit https://www.healthcaremarketingagency.net/
Seven important items for a good medical website
Follow the CFM rules
In addition to adopting good practices, it is also essential to know the rules that guide marketing in the medical field. Thus, it is possible to avoid mistakes or even risk compromising your clinic’s professional image.
According to the Federal Council of Medicine, publishing before and after photos on the internet, promising results that may not be met, and even disclosing the values of their internet services are not allowed.
When having a website, you need to know your duties; through work carried out ethically, you will ensure your appreciation as a professional.
Usability
When accessing a website, you probably notice issues such as visual identity and colors, if it is visually “polluted,” or if the images and content are well distributed, right?
Just as important is the experience, your website will offer in terms of ease and speed of access and navigation.
After all, we don’t want users not to stay or leave the page due to difficulty in this regard, right? Therefore, offering a good user experience should be the main pillar to be adopted in the strategy of a medical website for a clinic.
A messy medical website, with missing icons, without the possibility of sharing almost automatically, and even non-functioning menus are examples of factors that should be avoided.
Therefore, ease of navigation is the key for your website to be well seen and frequently visited by those who are already patients and want to know more about your clinic’s services and become new patients.
Don’t forget the mobile.
Haste is the enemy of perfection. So it’s no use wanting a beautiful website, adaptable to notebooks and computers and messed up when accessed by a cell phone.
Many people have the habit of accessing websites, blogs, and news portals by cell phone. After all, it turns out to be faster and more practical.
Having a website that is adaptable to all devices is what we know as responsiveness. Therefore, a responsive website allows your patients to access your website on mobile devices such as tablets.
Relevant content and persona creation
We’ve already talked about persona here on our blog, so be sure to read more about it and understand its concept and relevance to the success of your digital marketing strategy.
Knowing your personas well makes it much easier to develop rich content based on safe sources.
Thus, your content becomes relevant with a focus on the audience you want to reach. So the tip is not to want to cover every subject you are interested in – focus on what you are an expert in.
A good SEO strategy must be part of the medical website for the clinic
Search Engine Optimization, also known as SEO or Optimization for Search Engines, is the first step of the Inbound Marketing methodology. It draws people who are unfamiliar with your work to your website, causing them to become new visitors and potential patients.
It attracts people unaware of your work to your website, causing them to become new visitors and, possibly, patients.
Search engines suggest to those searching for the most relevant, reliable, and useful sites for the search.
The technology analyzes all the sites, defines the order, and ranks them, in addition to internet search results, for each searched term.
The first choice suggestions are generally advertisements. The search results that follow are organic, which takes time and requires organized work, so a good SEO strategy is essential. Among the fundamental elements, we can highlight the use of specific keywords, the expected number of words, brief sentences, and other components required to climb the organic search rankings.
Among the fundamental elements, we can highlight the use of certain keywords, the expected amount of words, short sentences, and other items needed to move up in the organic search position.
Track website metrics for medical clinic
As important as organizing good planning and having well-defined goals and personas is tracking the metrics of your medical website design and analyzing the results.
Metrics are measurements used to evaluate the effectiveness of action or strategy. Some tools and websites, such as Google Analytics, allow this analysis s. Through it, it is possible to identify factors such as:
- Sessions: the period a user spends on your site;
- Users: visitors who have made at least one visit to your website;
- The total number of pages that have been viewed;
- Exit rate: percentage of site exits from a page or a group of pages;
- Bounce rate: percentage of sessions on a page that did not receive interactions;
- Traffic Source: Shows which channels users are coming from (Google, paid ads, social networks, email, among others).
Quick and simple scheduling
Allow the patient to schedule an appointment quickly. With that in mind, create a tab for appointment scheduling.
This online scheduling modality is an effective tactic for faster appointment scheduling, preventing the reader from leaving the internet, writing down the phone number, and making a call.
By providing a simple and easily accessible pre-scheduling form, the patient’s chance of scheduling an appointment is much greater.
You can also facilitate communication with your patient and provide a button on the clinic’s website to direct them to a WhatsApp conversation. Many people prefer to ask their questions and even schedule an appointment by message.
Through WhatsApp Business, you create a business profile in the application and have the option to add information such as location and email address and send quick responses to answer the most frequently asked questions that the clinic receives.
In addition, you can automate instant replies to your contacts and set an away message for when the clinic is out of hours or a greeting message for the patient who makes the first contact.
Having these seven items well clarified, you can get a sense of what your medical website needs to have.
If you want more articles please visit here
For more informative articles keep visiting Emu Article.
