Private labels and individual store brands are two interesting trends in the packaging industry. Private labels help create in-house brand awareness and local customer loyalty. They are also effective tools to help compete in a competitive retail environment. Private labels are gaining in popularity as many consumers prefer them over national brands. The group that is most loyal to private brands includes younger consumers and lower-income earners. In a recent study, consumers voted private labels as their favorite brands.
Sustainability
The number of respondents with clearly defined sustainability goals has declined from 53% in 2019 to 41% in 2022. Of those with clear targets, only 26% have specific success metrics. The remainder has vague intentions to reduce their carbon footprint and contribute to the environment. The survey also found a strong trend toward reducing the amount of single-use plastics in the portfolio. In 2020, more than half of respondents expect to reduce their use of single-use plastics by at least 25%.
Recycling packaging is a way to reduce landfill size, save energy and money. Many brands have begun to shift to paper-based packaging, including fast food giant McDonald’s, tech pioneer Apple, and fashion retailer H&M. According to a McKinsey report, 34% of man-made greenhouse gas emissions are from the packaging. Several governments have begun passing laws and drafting guidelines to reduce the environmental impact of man-made materials. In addition, more businesses are focusing on green materials like starch-based biomaterials.
By making these small changes, companies can dramatically improve their bottom line and the health of the planet. Sustainable packaging is an excellent way to meet customer demands and prepare for the future. But how do we make sure we make the right choice? Read on about the best packaging companies. Consider these sustainable packaging trends and find out more. If you haven’t already, start exploring your options today. The future is bright. So start making those small changes today.
Hand-drawn elements
Doodled designs are colorful and erratic. They feature abstract, hand-drawn elements, and an utter lack of comprehensive meaning. The point of these designs is to convey a message without being overly descriptive. Nevertheless, hand-drawn elements are also an effective choice for packaging trends, as they give buyers a more personalized and meaningful take on the product. And the best part? They don’t cost a single cent!
Abstract designs originated in Aboriginal art and have an artistic feel. These designs often contain bold fonts and an intense approach. This style is often used in packaging for cannabis-infused products, like the Lord Jones weed. But there are some exceptions to the rule. For example, the packaging for kiwi berries by Munch contains an illustration of a munching character. This mascot looks like it’s eating a kiwi berry, which gives the packaging a life of its own. Businesses also use digital marketing to build brands and grow their business.
Flat illustrations
The minimalist zeitgeist has inspired many designers to create flat illustrations. These illustrations emphasize typography and color over three-dimensional effects. They are extremely versatile and can be used on many types of packaging. Because they are so versatile, flat illustrations are perfect for packaging of any type, regardless of the medium. This means that flat illustrations are easy to use for other brands, too! For the best results, choose a style and color palette that reflects your brand’s personality.
Bold colors and pleasing compositions can make flat packaging designs stand out. Compared to fine art illustrations, flat illustrations require different approaches. Clean typography choices, such as display typefaces, add to the simplicity of packaging design. A unique engraving effect is another way to add visual interest and draw consumer attention. And while it may not be the most exciting trend, flat illustrations are sure to stand out from the crowd. Let your creativity run wild!
Those who love the antique style are on the right track. Pastels and browns are calming and evocative of the past. Pastel colors also lend themselves to antique packaging and can be used for medicine and chocolates. The antique packaging from Stilly CBD, for example, enhances brand recognition while conveying a sense of grounding. Another packaging trend that is making its way back to the forefront is the use of pastels. These feminine hues are calming and can even soften a person’s heart.
Customization
In addition to delivering an individualized user experience, customized packaging is one of the most popular trends in marketing. Using names and other pre-captured information, CBD brands can use custom marijuana packaging to reinforce their efforts. Companies are also experimenting with mass personalization through subscription boxes. In the next year, you may see even more brands incorporating customized packaging into their marketing strategies. But before you start creating personalized packaging, here are a few examples that are worth considering:
Colorful and unique packaging is important in promoting brand value and loyalty. Consumers are increasingly discerning about what they buy, which is why unique packaging designs are a must-have. Packaging should also be transparent because consumers are increasingly interested in both the contents of the product and its packaging method. In a highly competitive world, consumers are demanding more information than ever. Therefore, smarter packaging designs are essential for building consumer trust.
While most custom packaging stores are start-ups, established players are also leveraging new developments to increase their bottom line. Customized packaging solutions leverage digital printing technology and can serve all customer segments. Online retailers can also benefit from direct visualization of a customer’s design, which makes customized products a highly appealing proposition to SMEs and direct consumers. For the most part, this trend is becoming more mainstream as more companies look to tailor their packaging to meet the evolving consumer demands.
Eco-friendly packaging
The recent global plastic pollution crisis is prompting people to look for sustainable alternatives to traditional packaging materials. Not only do non-biodegradable plastics harm the environment, they also cause various illnesses in both humans and animals. To combat this, many manufacturers and retailers have been switching to sustainable alternatives. In addition, many consumers are aware of the negative effects of non-biodegradable materials and are looking to companies to make the switch as well.
Whether it’s compostable or recyclable, today’s consumers want packaging that is eco-friendly. While traditional packaging is made from petroleum-based plastics, new, biodegradable materials are emerging. Biodegradable packaging materials, such as seaweed sandwich wrappers, are a promising eco-friendly option. The shipping industry has gotten on board with this trend, using air pillow cushions and biodegradable packing peanuts for shipment.
Another eco-friendly packaging trend is returnability. Reusable packaging encourages consumers to return unwanted products so that businesses can get them back for free. Companies are also encouraging customers to return unused items to refill their bottles. And if that is not enough, some are creating incentives to encourage returnability. Some companies have even begun making products that are recyclable, like OXO Packaging and CBD Packaging Hub. If you’re looking for the next big trend in packaging, you’ve come to the right place!
Recycling is an important aspect of sustainable packaging, but a few companies have gone beyond recycling. For example, Wild Minimalist offers a bulk return program for empty containers and bottles. Another company The Cigarette Boxes allows customers to mail back items and have them sterilized. The return program has reduced the overall impact of the disposable culture. Founded in 2018, the company focuses on making products that are environmentally sound, while promoting a healthy lifestyle.
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